It all started when I was in my second year of college. I was dating someone who was launching a startup and needed some help. I jumped at the opportunity, and though our personal relationship didn’t last, it kick-started my career in digital marketing. My first role was writing video titles for erotic videos, where I quickly learned the importance of keywords and how they drive online content visibility.

From those early days, my career has been a diverse and evolving journey. I moved from transcription to promoting a luxury rehab facility in the US, and eventually, I began taking virtual assistant jobs. This is where I deepened my understanding of SEO and digital marketing. I’ve held roles ranging from content writer to editor, and from SEO strategist to project manager. I even started my own podcast SEO agency, which grew from zero to a six-figure success in just three years. However, despite the success, I found that running the agency demanded a 24/7 commitment that I wasn’t willing to maintain at the expense of time with my family.

I graduated from the University of the Philippines Diliman with a Bachelor of Arts in Psychology. During my time at university, I was the interim president of the UP Volleyball Club and an active member of the socio-civic organization UP Buklod Isip. I’ve also earned certifications in Email Marketing Mastery, Inbound Marketing, and Social Media Mastery, and hold a Project Management certification from Google.